Notes
Slide Show
Outline
1
2010
Calistoga Chamber of Commerce

General Membership Meeting
  • January 28, 2010
  • 6:30 PM
  • Solage Calistoga
2
Housekeeping Items
  • Refreshments


  • Restrooms


  • Cell Phones (please mute them)
3
Meeting Outline & Agenda


4
Welcome
10% of membership per By-laws
  • Thank You’s


  • Solage, Calistoga Spa Hot Springs, Silver Rose
  • Circle of Investors
    • Roman Spa
    • Calistoga Spa Hot Springs
  • Staff:
    • Allison Day, Eden Umble, George Schreiner
  • Volunteers:
    • Phillip Barragon, Rose Beck, Shirley Blomquist, David Chapman, Judy Cook, Edna Costa, Sandra Dickinson, Kent Domogala, Rosemary Faulds, David Foster and Rita Gatens, Rosamond Mitchell, Page Monte
  • Board Members:
    • Bob Beck, Carol Bush, Karen Cakebread, Chris Canning, Ron Goldin, Joy Miller, Dave Patel, Ric Pielstick, Anne Steinhauer, Mark Young, Ron Vuylsteke, Mike Woods
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Interim Executive Director
  • Decision Factors:
  • Strengthen city & member relations
  • Understand and clarify role of ED
  • Allow more time to search for a long term qualified individual



6
Interim Director Background:
  • Chris Canning


  • Born and raised on the East Coast (Red Sox fan for life)
    • Resided in Connecticut, Boston, London, Chicago, NYC, Paris

  • Previously employed by Nestle Waters N.A. (16 years)
    • Most recently the General Manager of Calistoga Beverage Company
    • Various national and international assignments
    • Background in sales, marketing, operations, change/transition management
    • Managed teams ranging from 2 to 150 people

  • Resident of Calistoga for nearly 3 years (NV 4 years)


  • Member of the Calistoga Chamber of Commerce Board of Directors (3 years)


  • Member of Calistoga Rotary




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Interim Director:   Working Style:
  • Direct and Transparent:
  • “If you ask me a question, I will give you an answer”……it may not be the answer you want or like but an answer none-the-less.


  • I base all of my decisions and answers on the best information available to me.


  • Every idea or suggestion will be listened to and vetted according to the mission, strategy, and available resources of the organization.  If an idea or suggestion can not be implemented, I will clearly communicate as to why that is the case.


  • I encourage constructive feedback pertaining to my performance or that of the organization.


  • I have little time for rumors, speculation, conjecture or complaints not based in fact.


  • If you want to know something….just ask!


  • Available:
  • I live and work in town.
  • Email me:  chris@calistogachamber.net
  • Call me:   Office: 942-6333 Cell: (707) 815-2105





8
Chamber SWOT Analysis
9
Rumors & Speculation
  • The Chamber is broke
  • Funds are missing
  • Previous ED “skipped town”




10
Mission & Purpose
  • Mission Statement:
  • The Calistoga Chamber of Commerce is an association of business people dedicated to promoting a strong local economy while preserving and advancing the quality of life for all members of our Community.
  • ARTICLE 2
  • PURPOSE
  • 2.1 The purpose of the Calistoga Chamber of Commerce shall be to represent and assist the business community in the development and pursuit of goals, programs and objectives, which will beneficially improve the economic well-being and quality of life in Calistoga.


  • 2.2 This corporation is organized and shall be administered and operated exclusively to receive, administer, and expand funds to promote and represent business interests of and improve business interests among, members of the business community.


  • 2.3 Not withstanding any other provision of these Articles, the Calistoga Chamber of Commerce shall not conduct or carry on any activities not permitted to be conducted or carried on by an organization exempt under Section 501(c)(6) of the Internal Revenue Code of 1986, or corresponding provisions of any subsequent federal tax laws.
  • NOTE: Organizations described in section 501(c)(3) are commonly referred to as charitable organizations. The organization must not be organized or operated for the benefit of private interests 501(c)(6) Business League…Trade and professional associations are considered business leagues…Chambers of Commerce and boards of trade usually promote the common economic interests of all the commercial enterprises in a given trade community. Source: http://www.irs.gov/pub/irs-pdf/p557.pdf
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Mission & Purpose
Summary
  • Serve and support the needs of our membership in pursuit of their
  • business development


  • Service our contracted clients (i.e. Destination marketing for the City of
  • Calistoga and the operation of the Visitor Center)
  • (These activities benefit our entire membership base)


  • We are a non-profit trade organization - 501(c)(3)


  • We are not a non-profit community service organization - 501(c)(6)


  • As we continue to manage our limited resources (funding, staffing,
  • time, etc.) we will use our Mission, Purpose & tax code status as our
  • “litmus test” for all of our activities


12
Chamber Financial Overview
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Transparency:
Financial Challenges
  • Unrealized revenues from key events
      • 2008 Jazz & Blues Festival
  • Cash Flow challenges based upon timing of expenses vs. revenues received
      • Membership dues
      • City contract payments
      • Event sponsorship commitments
  • Unbudgeted activities
      • Office move (unexpected)


14
Transparency:
Financial Actions Implemented
  • Internal audit completed
  • New bookkeeping / accounting firm hired
  • No event commitments without pre-paid sponsorship
  • Active and consistent collection of receivables
    • (dues and sponsorships)
  • Administering payment terms for all outstanding debts
    • (Target: “cash-flow neutral” by Sept.)



15
Chamber Governance & Oversight
  • Board of Directors
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Board Directors:
  • 6.1 COMPOSITION OF THE BOARD OF DIRECTORS. The Board of Directors shall be composed of nine (9) – twelve (12) members. No active business member may have more than one individual on the board.


  • 6.2 QUALIFICATION FOR BOARD MEMBERSHIP. Voting members of the Board shall be members in good standing. No Director may be elected to a third consecutive term; provided however that an appointment to the Board to fill a vacancy, as herein provided, shall not constitute a term for purposes of this sentence.


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Board Directors & Terms
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Board Elections:
  • 7.1 NOMINATING COMMITTEE. At the regular March Board meeting each year the Chairperson shall present for approval a Nominating Committee, which shall consist of three to five members. The Chairperson shall be an advisory, non-voting member of the Nominating Committee. The membership shall be noticed of the available board positions. At the regular April meeting of the Board, the Nominating Committee shall present to the Board, for approval or modification by majority vote, a slate of qualified nominees for voting membership on the Board.
  • 7.2 ELECTION OF DIRECTORS. Election of the Directors shall be by a vote from the membership. Nominees shall be placed on ballots that will be mailed to the last address of record for each member, ballots to be returned no later than five (5) days prior to the May Board meeting. The Chairperson shall appoint at least one (1) voting board member who is not running for his or her next term, and two (2) members not on the board of directors to validate the count of the ballots.  All ballots timely returned shall be counted and the candidates receiving the greatest number of votes, up to the number of candidates needed to fill the open directorships, shall be announced, and shall be deemed elected. In case of a tie vote, the incumbent Board shall determine the issue.


19
2010 Board Meetings

  • Time: 12:00 PM to 1:30 PM
  • Location: Calistoga Spa Hot Springs (Conf. Rm)*
  • Attendees: Open to all Chamber Members
  • Dates (2nd Tue. Of every month):


20
Moving Forward
21
Communication
  • Member website (www.CalistogaChamber.com) posting of:
    • By-laws
    • Board and committee meeting times & places
    • Announcements regarding Board elections, etc.
    • Upcoming events


  • Board meetings open to all members
    • Exception: Discussions of a confidential nature (i.e. personnel issues)


  • Financial reports available in Chamber office at any time during business hours (Mon~Fri)


22
2 Pronged Marketing Strategy
  • “Sell” the Calistoga Experience to destination-seeking guests in advance of them making travel commitments.


  • Encourage and entice Napa and Sonoma Valley visitors to come “up or over” the valley to Calistoga
23
Marketing Strategy: Execution
  • Public Relations (travel guides, press: regional & national)
  • Advertising (print, outdoor, visitor guides)
  • Website / Internet
  • Valley-wide destination initiatives
  • Events



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PR & Marketing
Execution
  • Destination and event publicity are ongoing (in-house and by Wolf)


  • Print, TV, online media, social media -
    serving local, Bay Area, NV Destination Council, CTTC, national/regional/international press


  • Mustard, Mud & Music release, 1-22-10


  • Calistoga AVA release, 1-21-10
    Both releases have gone to members in Weekly Message; copies here also


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"Fourth quarter publicity breaks include"
  • Fourth quarter publicity breaks include:


  • New York Times
    Sunset Magazine
    Wall St. Journal
    Los Angeles Times
    Chicago Tribune
    San Francisco Chronicle
    Japan - Nankai TV (12 million viewers)


  • Ad value of publicity for this quarter alone is more than$293,000


  • Figure does not include online media breaks reaching millions of readers



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PR & Marketing
Execution
  • Social Media:


  • CalistogaVisitors Facebook page, launched Spring 2009, 
    now has 550 fans; a 100% increase within this quarter


  • Twitter feed & Facebook page updated 3x weekly


  • Social Media is very effective and increasingly important; motivated users
  • Napa/Sonoma iPhone App coming soon - Calistoga will have a strong presence


  • Join Facebook - Become a Fan - Invite your friends  
    Help us go viral!


  • Interest in social media workshop for members?



27
Calistoga AVA
  • Calistoga was designated an official Napa Valley American Viticultural Area (AVA) on Dec. 3, 2009
  • 6 year effort by Bo Barrett of Chateau Montelena, Napa Valley Vintners and Congressman Mike Thompson


  • Calistoga Chamber has been involved and supportive throughout the process
  • This is Napa Valley's 15th official AVA


  • 68 wineries are in the AVA; 29 of them are Chamber members*
  • Important, welcome international wine branding tool for publicity & marketing
  • Wine media and consumer publicity currently being pursued from this angle
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St. Helena Billboard


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2010 Events
  • Jan.  -Wellness Festival, Jan. 9 / Wellness Month
  • March  -Mustard, Mud & Music, Mar. 6 & 7
  • April -Earth Day, April 17
  • May    -Tamale Festival, May 1 / Cinco de Mayo Parade, May 2
  • -Farmers Market - Saturday mornings
    -Customs & Classics Car Show, May 8
    -Concerts In the Park, May 27th (pending sponsorship)
  • June     -Installation & Community Awards Dinner        ***********
  • -Concerts In the Park - Thursdays (pending sponsorship)
  • -Farmers Market - Saturday mornings
    -Art in the Park, June 20
  • July         -Napa County Fair, July 1-4
  • -Fourth of July Silverado Parade, July 4th
  • -Farmers Market - Saturday mornings
  •                 -Concerts In The Park - Thursdays (pending sponsorship)
  • Aug.     -Farmers Market - Saturday mornings
              -Concerts in the Park - Thursdays (pending sponsorship)
  • Sept.  -Farmers Market - Saturday mornings
  • -Cruisin’ Calistoga Car Show, September 25th
  • Oct.   -Farmers Market - Saturday mornings
    -Rockabilly Roundup, October 9th
  •            -Haunted House & Halloween Parade, Oct. 31
  • Nov.  -Downtown Jazz & Blues Festival, November 6 & 7
  • Dec.  -Lighted Tractor Parade Christmas Bazaar, December 4
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“Stroll Concept”
Execution Requirements
  • Member Support & Enthusiasm
  • Financial Support for Advertising and Entertainment
  • “Downtown Merchant” Support
  • Committed Volunteers (25 per event)


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Staffing & Volunteerism
  • Two FT, two PT employees
    • Chamber employees primarily responsible for administrative duties/functions of Chamber and Visitor Center operations
  • Volunteer base
    • Volunteers needed for committee participation and most elements of event execution
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Q&A Facilitation
  • Respect member’s, volunteer’s, staff’s, and board’s comments & opinions


  • In an effort to obtain as much feedback as possible, please limit questions or commentary to 2 mins.


  • If a subject matter has been addressed previously, please do not resurface the details………..let’s


  • Not all issues can or will be resolved in this meeting.  Please allow for “parking” some matters for a later discussion


  • Constructive Commentary + Suggestions / Volunteering =


  • Solutions





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Thank you!
  • It is only through our combined efforts that the Calistoga
  • business community will thrive!