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Calistoga TID Committee

 Tourism is Napa County’s second largest industry, generating more than $1.9 billion in annual spending, which directly benefits Napa County residents and businesses.

A portion of the 2% self-assessed lodging tax that is collected by the Tax Collector of Calistoga is utilized by the Calistoga Tourism Improvement District Committee for localized tourism related marketing programs and activities. TID funds are utilized for effective marketing and tourist serving strategies to help benefit the assessed tourism businesses.

To apply for a grant, you can access the application form below. The board will consider applications for funding at its next regular meeting.

TID Committee Meetings are held on the first Wednesday of the month in February, May, August, and November. 

  • The next meeting is May 1, 2024 at 3 pm at Calistoga Spa Hot Springs conference room.

Deadline for applications is 7 days prior to the TID Committee Meeting.

The Calistoga TID Board of Directors meetings are open to the public. Anyone interested in attending a TID Board meeting, should email the TID Board Secretary Eric Reichert at

The Calistoga TID Local Governing Board will entertain requests for funding whose sole objective is to advance tourism and hospitality in a significant and measurable way and which will have a demonstrated economic impact specific to the Calistoga community.

Requests for funding are to be considered annually and will be evaluated according to criteria that best achieves the following desired goals and objectives:  (Requests that do not meet these goals will not be considered.)

  • Develop events or activities that help drive tourism to Calistoga.
  • Events or activities should focus on travel primarily Sunday through Friday and also during the shoulder season months of November through June.  Our tourist community thrives during summer and grape harvest season; so your proposal should concentrate on the off-season and slow times of year.
  • Seek to create and sustain events or activities that compel visitors to stay overnight. Although Calistoga is a popular destination for tourists on day-trips, the ultimate goal of this application is to put ‘heads in beds” and extend stays.
  • Highlight Calistoga’s many wine, food, and art venues; showcase Calistoga’s commitment to health, wellness, geothermal waters, relaxation, and education; take advantage of our notable and recognizable winemakers, chefs, artists, musicians and individuals whose reputations have earned them national and international acclaim;
  • The event or activity will enhance the guest experience.
  • Demonstrate the financial health and accountability, creativity, and strong management of your organization/project to fulfill these objectives.